The best approach for more traffic to your
hotel website and 5 brilliant examples
“Our online presence is up, but how do we get visitors to our hotel website?”
A topic that is initially viewed with a great deal of skepticism, especially in the hotel industry.
Image Courtesy Andrea Piacquadio
“Without OTAs we have no chance.”
“As an individual hotel, we can’t do that, anyway.”
“I have no idea about SEO.”
“I don’t have time for all that effort”.
To be straightforward: This is not about: “I’ll have a look at it at some point”, but it’s about your existence as a business.
If you want your hotel to be successful, be well positioned digitally. There is no way around it. If you are not seen online, you “don’t exist”. That may sound dramatic, but it’s true.
The website is only the starting point for your hotel. Here you convince potential guests to book. But how do you make visitors aware of your hotel?
It’s actually not that difficult if it weren’t for the mental barrier of many hoteliers, that hotel marketing is a complex and costly affair.
You only need three things to attract visitors to your hotel website:
An online presence with flair and personality, the courage to show yourself and a little perseverance.
You have the greatest chance of success with content marketing – useful content you produce for your target audience and the opposite of intrusive, loud advertising.
When we use the internet, it is mostly because we have a question that we want an answer to. Content or inbound marketing is content – informative and / or entertaining answers to questions from your target group.
They provide the information you want and attract attention.
The more helpful and original your content, the greater the impression you will make.
Do you regularly host weddings in your home? The “perfect guide to wedding planning” is available on every corner, but give every bride a try with these burning questions:
- “What do I do with my wedding dress after the wedding?”
- “How does my bridal bouquet stay fresh in the summer heat?”
- “How do I keep Aunt Anni from arguing with Uncle Herbert at the party?”
You then pack this information in attractive formats for downloading or reading on your website:
- A funny guide on what you can create from the material of a wedding dress,
- a check-list about wedding flowers,
- or a blog post with psychological tricks….
Texts and content that reflect the personality and brand of your hotel and stand out from the crowd.