People, for example, prefer to buy from someone they like.
In hotel marketing, we tend to mainly focus on the benefits of our product (great rooms, nice location, soft pillows) to attract potential guests. While this is important information, a site visitor perceives it as just that – helpful information that might come in handy later on, when it’s time to compare.
It’s just that – Neutral facts.
Copy, on the other hand, meets the reader at an entirely different level.
By using this tried, true and proven process, you are able to address potential guests directly and establish an emotional connection with them. They feel understood, attracted and gain confidence, and suddenly, in their eyes, your hotel product stands out.
Successful Hotel Marketing cannot do without Copywriting
Copy affects all of your advertising, from your hotel website to your sales letters, it’s in the responses to your guest reviews and on your Facebook page.
Not hyped up or based on clever marketing strategies, but authentic, honest and reflecting your hotel’s personality.