It helps you attract the guests you’re really looking for.
It makes you stand out.
But – “A picture is worth a thousand words!” Or is it?
How well do you think, your hotel images really communicate the words you want prospective guests to hear and especially feel? And how much of an impact do your photographs actually have, once your visitors start comparing them with another 10 hotels, similar to yours?
So, instead of focusing on putting heads in beds, show the world what a great host you are.
Get your favorite guests to do (just about J) anything to secure a room at your hotel and experience your awesome hospitality.
I am passionate about our industry and I know, hotels are SO much more than their interior design and location.
The heart of a hotel is the way you take care of your guests.
For me, hotel marketing is not about buzz-words and being loud, but capturing the essence of a hotel’s “personality” and communicating that special flavor of hospitality, that’s yours and yours alone, to your guests.
It’s not easy to get the attention of your target audience these days. Science claims our attention span as humans has already declined to a mere 8 seconds – the time you can keep a goldfish interested! And we are bombarded with marketing messages all day long.
But the good news is, the more noise there is in the marketplace and the more technology evolves, the more people crave human connection authentic relationships. And where are the chances better of it happening than staying at a great place with a great host?