Creative Hotel Room Marketing

Attract and engage prospective guests with unusual hotel room descriptions

Yes!, even room descriptions can make a difference in successful hotel marketing.
What does “standard” or “superior room” communicate to a guest?
It’s just a label with little meaning.
That is true for any hotel – resorts, business hotels and for luxury hotel room descriptions.

But marketing the “experience” is about communicating a sense of well-being, of auguring of good things to come.
Paint the picture of a place where guests immediately feel a connection and are emotionally drawn to.

This is a sample of an appealing hotel room description :


hotel room description sample


Looks what happens, when you take a slightly different approach….

King Room

That’s how I want you to feel – Like a king, or a queen for that matter.

My hotelier decided his Urbandale hotel was not to be about pomp and circumstance, but about a commodity that’s become very precious these days – simplicity.

And in my king room you can find it at it’s highest level of perfection: A comfortable king size bed covered with luxurious Villa di Lusso crisp white cotton linens and a large bathroom with spacious walk-in glass shower and Carrera marble vanity - Features I’m quite proud of, I must admit.

To leave you feeling truly pampered, my people have also chosen some real special bath amenities for you
- Beekman 1802.
I’m telling you - getting up and going to bed has never been more pleasurable.

And of course, I also offer today’s hotel room essentials: a modern desk workspace and a comfy oversized chair with ottoman. The designer also threw in state of the art technology including complimentary high-speed wired and wireless internet, and they added a fridge and a Starbucks™ coffee maker.

Come on in – I’d be delighted to hosting you!

Which description will make you stand out … and…memorable?


Want us to write some for you? Contact Us!