I know the effort that goes into serving the daily portion of “perfect” hotel experience.
You’ve got the ideas, but when revenue is not up to par and the predominant motto is “saving”,
it gets difficult to make things happen…
You’ve increased your marketing efforts, re-designed your website, and try to stay in touch
with your guests on TripAdvisor and social networks.
But the results are not quite what you’ve hoped for.
You are still fighting the price battle, rely on OTAs for occupancy and don’t get enough direct bookings.
There is no success, cause your hotel marketing does not get the attention it deserves.
Despite tempting images, enticing room features and great interior design…
But the competitor’s hotel product looks alike
and it’s not your hotel furnishings that really attracts guests.
They are looking for a great host and a
splendid hotel experience.
Put THAT in the focus of your hotel website and you’ve almost won.
Use your copy to rouse anticipation, trigger positive emotions,
communicate authentically and with personality …
… and when your dream guests imagine the coming experience in the most beautiful colors,
they no longer think about dimensions or discounts, but press the button that takes them to the booking engine …