Creative Hotel Marketing – Writing Content for Hotel Websites

Are you Standing out with your Hotel Description?

Most hotels primarily focus on interior design and location when they write content for their hotel website.
Not much of a differentiator if you look at the many similar choices your competitors offer in their hotel marketing.

The promise of unique and authentic hospitality, however, will pull in prospective guests!

Get them to envision the experience to come, make them feel it, sense it, anticipate it.
Be different, be daring!

Look at this nice example of an airport hotel description:

hotel description sample


And now have a look at the way this hotel description “invites” you:

Hello there and a warm welcome to the
Holiday Inn Orlando Airport

We’ve been expecting you! We know what it means to come from a long and tiring trip and to long for a genuine welcome, a good drink and a comfortable bed to stretch out on. If you enjoy being made a fuss of, you’ve come to the right place!

Families and business people love us, too. We’ve been hosts to countless college graduations, family vacations, re-unions, birthday celebrations, meetings and training programs.

Our appeal to such a wide range of clientele might have to do with our attention to detail and making it all very personal. And probably with our terrific location:

Right around the corner from Orlando International airport, minutes away from near the Lake Nona Medical & Research Center and the USTA Home of American Tennis, from WALT DISNEY WORLD® Resort and Downtown Disney®. You won't find a better value than this JD Power & Associates award winning Holiday Inn.

Come on in. We’re here to make you feel good!

Which one “stands out” in your mind?


Let’s get together and set you apart!