You are working harder and harder to improve your hotel sales. You increased your selling tactics, you are on three different platforms at the same time to boost your social network and you are trying to stay on top of the latest technologies that are literally launched on a daily basis.
You are trying your best to keep abreast of the challenges, but you are still not seeing the results you are looking for…
Is your hotel content marketing efficient?
It’s worth taking a look at your hotel content marketing and the way you present your product. To get noticed you have to stand out. Swim against the current of technology and automation. The hotel industry provides the ideal conditions to create emotional connection. This is still the place where people are (supposed to be) the center of attention. This is where human interaction and a special experience have as much power and influence (if not more) as the latest app.
Instead of pushing the features of your property, creative hotel content marketing conveys the experience your guests can expect, create the anticipation of a very pleasant emotional encounter, and pull your prospects in. This will not only make you stand out, but free you from the price war with OTAs and get you more direct bookings from the kind of clientele you are looking for… Read more in this article Time to Take Back Your Sales Power