Personal Branding and Marketing for Coaches
Don’t market your coaching business by marketing coaching
The biggest challenge in coach marketing is to help prospects determine quickly and effectively whether they have found what they perceive as the right match. People are looking for professional support and specific skills to help them grow professionally and personally, they do not search for coaching as the solution to their problems.
In the coaching niche, trust and personal interaction have a strong impact on the decision making process of your prospects.