Bärbel Pfeiffer

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So far Textspoton has created 10 blog entries.
21 03, 2020

Watch what you’re saying. Your words will determine the success of your Hotel Marketing

By |2020-03-23T19:29:37+00:00March 21st, 2020|Marketing Blog|0 Comments

Photo by Ian Schneider on Unsplash Words are powerful tools. They attract or turn off. They bore or intrigue, and they trigger a wide range of emotions. Words can help you sell your hotel – and make you stand out. Especially in an industry where too many hotel websites are still full of platitudes and catchphrases. Look at this one, for example: “We want you to feel home away from home.” Seriously? Then why book a hotel and pay for a hotel room? You could just as well stay where you are ... Ok, I might go [...]

20 02, 2020

Hotel marketing is a matter of trust, not strategy

By |2020-03-04T13:37:11+00:00February 20th, 2020|Marketing Blog|0 Comments

When you promote your hotel, be honest. "Nobody is perfect" and admitting small weaknesses makes you instantly "human" and likeable. And that coming from a marketing professional! Crazy, I know. Of course, you want to make sure your hotel appears in the best light. Just like any other product for sale. But hotel marketing that uses embellished and overstated hotel presentations creates a problem: your website might attract more prospects, but once these guests arrive at the hotel, trouble is inevitable … Now they’ve checked in, your guests are discovering that things are a little different from how they [...]

10 02, 2020

Why nagging hotel guests can help you make your hotel stand out

By |2020-03-04T13:08:49+00:00February 10th, 2020|Marketing Blog|0 Comments

(and no, not in the way YOU think..) If you’re as passionate about hotels, as I am, you’ll agree with me: Nothing beats the excitement of walking into a hotel lobby in the morning, wondering what challenges await you today, and what interesting people you’ll meet... But there is also a serious downside to it: Unhappy guests. It’s hard to imagine what decades of nagging and complaining can do to the person having to listen to it… Why would a guest arrive in his elegant rooftop suite and instantly complain about the lack of ocean view? (It’s 11.00 p.m. [...]

13 11, 2016

Creative Hotel Marketing that Gets Your Guests to Listen Up

By |2020-03-04T12:51:12+00:00November 13th, 2016|Marketing Blog|0 Comments

The fresh salmon for today’s VIP lunch is yet to arrive, the lady in suite 501 has an emotional meltdown and no-one is quite sure what it is all about; turns out you have an overbooking that effects one of your best repeat guests and the main AC in one of the banquet rooms stopped working. What happens inside the walls of a hotel within one day, some people don’t experience in a lifetime. It’s part of what makes working in a hotel so attractive and special (and admittedly sometimes also pretty stressful). And it provides you with a [...]

11 09, 2014

Creative Hotel Content Marketing – It can move you from being dependent to being in demand

By |2019-07-03T11:27:37+00:00September 11th, 2014|Marketing Blog|Comments Off on Creative Hotel Content Marketing – It can move you from being dependent to being in demand

Sometimes all it needs, is to step back and look at things from a different angle... You are working harder and harder to improve your hotel sales. You increased your selling tactics, you are on three different platforms at the same time to boost your social network and you are trying to stay on top of the latest technologies that are literally launched on a daily basis. You are trying your best to keep abreast of the challenges, but you are still not seeing the results you are looking for... Is your hotel content marketing efficient? It’s worth taking a [...]

18 08, 2014

Are you aware of the troubling side effects of your hotel marketing?

By |2019-07-03T11:27:37+00:00August 18th, 2014|Marketing Blog|Comments Off on Are you aware of the troubling side effects of your hotel marketing?

Pretty much every hotel in the industry uses the same marketing concept. Beautiful images and features are presented with descriptions and decorative adjectives that mostly relate to interior design and location. There are no real differentiators within specific hotel segments and valuable potential goes untapped. Today, in hotel marketing there seems to be little consideration for what made a hotel originally stand out: Its authenticity and personality, which developed and formed through the interaction of the employees of the hotel and the visitors staying there. While marketing has changed significantly over the past decade, the perception and value of true [...]