Bärbel Pfeiffer

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So far Textspoton has created 17 blog entries.
13 09, 2020

How to turn your hotel into a brand that thrills your guests

By |2020-09-13T18:23:18+00:00September 13th, 2020|Marketing Blog|0 Comments

How to turn your hotel into a brand that thrills your guests. If you want more guests and direct bookings, you shouldn't advertise hotel rooms ... Because it's LOUD online, and it's getting louder every day. One ad message chases the next and everyone wants our attention. How can you, and especially as a hotel, attract attention under these circumstances? To have a chance at all, you don’t have a choice but to bite the bullet and appear on booking platforms together with loads of competitors ... That, however, raises the question, why you won't find Apple together [...]

1 08, 2020

I need more guests who book my hotel directly

By |2020-08-26T17:57:23+00:00August 1st, 2020|Marketing Blog|0 Comments

"I need more guests who book my hotel directly, but it just doesn't work!" There is a reason. What helps hotels to increase business? Direct bookings, the right guests, and preferably a full house. But despite all the marketing efforts, it just doesn't work. And no, there’s no lecture on search engine optimization coming up, and how you can rank number 1 on Google. Sure, your guests will have to find you, but the actual problem is a different one. Many hotel websites simply do not leave a lasting impression, and it costs hotels, guests and sales. Because [...]

20 05, 2020

The 4 Powerful Resources of Hoteliers, and Corona.

By |2020-05-20T14:51:16+00:00May 20th, 2020|Marketing Blog|0 Comments

The 4 Powerful Resources of Hoteliers that’ll help You Overcome the Aftermath of Corona. The world as we know it is dissolving. A transformation that scares. Like everything outside of our experience and control. And the transformation we’re experiencing is huge. Hotel industry and tourism are among the sectors most affected by the Corona crisis. To reduce the risk of infection, the hotel product became practically unsellable from one day to the next. After weeks of perseverance, now the way into a new reality starts slowly and carefully. How hard will it be? It mainly depends on the perspective from [...]

21 03, 2020

Watch what you’re saying. Your words will determine the success of your Hotel Marketing

By |2020-05-20T17:04:46+00:00March 21st, 2020|Marketing Blog|0 Comments

Photo by Ian Schneider on Unsplash Words are powerful tools. They attract or turn off. They bore or intrigue, and they trigger a wide range of emotions. Words can help you sell your hotel – and make you stand out. Especially in an industry where too many hotel websites are still full of platitudes and catchphrases. Look at this one, for example: “We want you to feel home away from home.” Seriously? Then why book a hotel and pay for a hotel room? You could just as well stay where you are ... Ok, I might go [...]

20 02, 2020

Hotel marketing is a matter of trust, not strategy

By |2020-03-04T13:37:11+00:00February 20th, 2020|Marketing Blog|0 Comments

When you promote your hotel, be honest. "Nobody is perfect" and admitting small weaknesses makes you instantly "human" and likeable. And that coming from a marketing professional! Crazy, I know. Of course, you want to make sure your hotel appears in the best light. Just like any other product for sale. But hotel marketing that uses embellished and overstated hotel presentations creates a problem: your website might attract more prospects, but once these guests arrive at the hotel, trouble is inevitable … Now they’ve checked in, your guests are discovering that things are a little different from how they [...]

10 02, 2020

Why nagging hotel guests are great for sales

By |2020-08-26T21:04:25+00:00February 10th, 2020|Marketing Blog|0 Comments

Nagging hotel guests are excellent for sales! ... if you listen carefully ... and draw the right conclusions ... A good marketing strategy, the right guests and occupancy and sales will sort themselves. If only it were that simple. But (hotel) life is not perfect and when people come together, different expectations and personalities meet. That doesn't always go smoothly ... and that's how complaints come about. It may not be pleasant, but listen carefully! Because this is the opportunity to view and understand problems from your guests' perspective. These are the moments when guests tell you what [...]

13 11, 2016

Creative Hotel Marketing that Gets Your Guests to Listen Up

By |2020-03-04T12:51:12+00:00November 13th, 2016|Marketing Blog|0 Comments

The fresh salmon for today’s VIP lunch is yet to arrive, the lady in suite 501 has an emotional meltdown and no-one is quite sure what it is all about; turns out you have an overbooking that effects one of your best repeat guests and the main AC in one of the banquet rooms stopped working. What happens inside the walls of a hotel within one day, some people don’t experience in a lifetime. It’s part of what makes working in a hotel so attractive and special (and admittedly sometimes also pretty stressful). And it provides you with a [...]

11 09, 2014

Creative Hotel Content Marketing – It can move you from being dependent to being in demand

By |2019-07-03T11:27:37+00:00September 11th, 2014|Marketing Blog|Comments Off on Creative Hotel Content Marketing – It can move you from being dependent to being in demand

Sometimes all it needs, is to step back and look at things from a different angle... You are working harder and harder to improve your hotel sales. You increased your selling tactics, you are on three different platforms at the same time to boost your social network and you are trying to stay on top of the latest technologies that are literally launched on a daily basis. You are trying your best to keep abreast of the challenges, but you are still not seeing the results you are looking for... Is your hotel content marketing efficient? It’s worth taking a [...]

18 08, 2014

Are you aware of the troubling side effects of your hotel marketing?

By |2019-07-03T11:27:37+00:00August 18th, 2014|Marketing Blog|Comments Off on Are you aware of the troubling side effects of your hotel marketing?

Pretty much every hotel in the industry uses the same marketing concept. Beautiful images and features are presented with descriptions and decorative adjectives that mostly relate to interior design and location. There are no real differentiators within specific hotel segments and valuable potential goes untapped. Today, in hotel marketing there seems to be little consideration for what made a hotel originally stand out: Its authenticity and personality, which developed and formed through the interaction of the employees of the hotel and the visitors staying there. While marketing has changed significantly over the past decade, the perception and value of true [...]

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