Are you a hotelier out of passion?

I help boutique hotels craft copy and write stories

that make them stand out and attract more direct bookings.

You are in the business for all the right reasons and you just KNOW you’ve created something special with your hotel.

But here’s the problem. How do you stand out? In the hotel industry booking platforms determine your fate. Algorithms and special deals control when and how prospects see you, and your hotel is exposed to a myriad of competitors.

The answer: You won’t. Ever. Stand out like this.

But what, if you’d tell your guests, what makes you truly unique and distinctive?

Describe your culture of welcome, the cheerful and affectionate team of hosts and the awesome experience awaiting your guests?

What if your prospects begin to day-dream and envision this experience in all of its wonderful details?

Then, you’ve left a lasting impression –

the ideal starting point for a possible direct booking.

Focus your marketing on the hotel experience,

and you’ll move from being a Bed seller to being a Bestseller!

I understand, your designer hotel rooms are your pride and joy, and rightly so!

The problem is, with such an overwhelming choice and similar offers from your competitors, potential guests are having trouble deciding.

And whenever a decision seems difficult, we check in with our emotions.

We try to see how we feel about it and start to envision what it might be like, a stay at that hotel ….

This is the point, when your hotel’s core differentiator comes into play –

The Magic Ingredients of Your Hospitality.

And we are not talking service offers here, or polite manners, but the real thing – the combined power of all the intangible components that create your authentic ambience and set the mood at your hotel.

The way your team interacts with guests, and guests with other guests, the body language you unconsciously pick up on, and the vibes you can feel the moment you enter your hotel lobby. You get where I’m coming from.

This is what makes you stand out from the crowd.

“O.K.”, can I hear you saying, that’s fine and well, but how on earth do I get this “intangible something” across?

You have to sell your hotel’s “personality” instead of your inventory.

Evoke pictures and positive emotions in your guests’ imagination and it’ll instantly remove your hotel from the price-driven, competitive market of selling hotel rooms, and shift it to an entirely different level where it stands out on its own merits.

Your guests will see your hotel for what it really is – an original and inspiring place, where location, architecture and design aspects blend together with a charming atmosphere, attentive service, innovative gastronomy and, most importantly, warm and caring hospitality – An authentic hotel experience.

As published in:

Why blend in when you can STAND OUT?

Not sure where to start?

Here are a few tips on how to breathe new life into your hotel website and give your hotel brand new momentum.

What you shouldn’t do so that you don’t just disappear in the crowd

and how you can make a big impact with small changes!

Your hotel is special – show it!